企业营销管理是一个复杂且繁琐的工作,现代很多大中型企业都很看重企业自身的营销管理,一直在更新管理模式,促进企业发展。就目前来看,个别企业管理模式还存在弊端,营销范围阻滞在消费者和市场中,并没有展现出科学性的营销方法。营销理论和观念以及策略都处于落后状态,本文致力于探究我国企业营销管理存在的问题,目的在于促进企业的稳定发展,提升我国经济实力。 Enterprise marketing management is a complex and tedious work, many large and medium-sized modern enterprises are very valued business marketing their own management, has been updating the management model and promote enterprise development. For now, there are still some drawbacks in the management of individual enterprises, the marketing scope of the block in the consumer and the market, and did not show a scientific marketing approach. Marketing theory and ideas as well as strategies are in a backward state. This article is devoted to exploring the problems existing in the marketing management of enterprises in our country. The purpose is to promote the stable development of enterprises and enhance the economic strength of our country.