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政务微博作为新型媒体,是政府参与社会管理、与社会公众互动交流的新平台,政务微博为社会管理创新带来了新鲜能量,同时也给政府官员及职能部门带来一些新问题,新挑战。本文分析了当前我国政务微博的发展现状,针对运营管理过程中存在问题,提出规范化建设措施,以期为政务微博的良性发展提供理论支持。
As a new type of media, government microblogging is a new platform for the government to participate in social management and interact with the public. Government microblogging brought fresh energy to social management innovation and brought some new problems for government officials and functional departments. The new challenge. This paper analyzes the status quo of the development of our current government micro-blogging, and proposes some measures to standardize the existing problems in the operation and management process so as to provide theoretical support for the healthy development of government microblogging.