从李察·轩尼诗于十八世纪创建轩尼诗酒庄至今,在前后八代人的努力下,轩尼诗家族迎来了250周年,一场名为“淬炼未来,始于1765年”的全球巡展活动也在广州大剧院拉开了帷幕,并将陆续在莫斯科、纽约、约翰内斯堡、巴黎等地上演。借此机会,《新经济》专访了轩尼诗干邑厂主席暨首席执行官Bernard Peillon(培龙先生),希望能对轩尼诗的品牌化战略及未来发展有更进一步的了解。 Hennessy family celebrates 250 years since Richard Hennessy founded Hennessy Estate in the eighteenth century with the efforts of eight generations of Hennessy, a global tour entitled “Hardening the Future, Beginning in 1765” The event also opened in Guangzhou Grand Theater and will be staged in Moscow, New York, Johannesburg and Paris. Taking this opportunity, New Economy interviewed Bernard Peillon, Chairman and CEO of Hennessy Cognac Plant, hoping to gain a better understanding of Hennessy’s brand strategy and future development.