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在2015年1月的《纺织服装周刊·市场集群》专刊中,曾刊发了一篇题为《O2O元年档案》的报道,文中解析了纺织服装专业市场在O2O元年(2014年)的表现,并分析专业市场在O2O模式试水中所进行一系列探索。如,与大电商平台合作、引入微商微店模式、线下体验模式、造节+APP活动等。时至年底,本刊再次回顾2015全年,本土专业市场在电子商务尤其是O2O领域所取得的成绩以及新的模式探索。
In the January 2015 issue of “Textile and Apparel Weekly Market Cluster,” a special report entitled “O2O Year File” was published. The paper analyzes the textile and garment market in the first year of O2O (2014) Performance, and analyze the professional market in the O2O model test a series of explorations. For example, cooperation with large e-commerce platform, the introduction of micro-micro-store mode, offline experience mode, create festival + APP activities. By the end of this year, the magazine again reviews the achievements made in the field of e-commerce especially in the field of O2O in 2015 and the exploration of new modes for the full year of 2015.