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近日,谷歌选择乐途旅游网作为大中华区旅游目的地领域的战略合作伙伴,在旅游目的地海外营销领域展开合作,以期让更多海外游客了解中国。此举是国际IT巨头再次进入中国在线旅游业(OTA)的一次明智选择,或将成为未来跨国企业中国之路的参考模板,相信今后会有更多国际巨头与国内企业在各领域强强联手、优势互补。国际互联网巨头孤身入华水土不服任何一家企业面对中国巨大的市场都不会不动心,但到目前为止却没
Recently, Google chose LETUS as its strategic partner in the travel destination area of greater China to cooperate with overseas marketing areas of tourism destinations in order to let more overseas tourists understand China. The move is a wise choice for the international IT giant to re-enter China’s online tourism industry (OTA) or to become a reference template for the future MNC’s China. I believe there will be more international giants joining hands with domestic enterprises in various fields , Complementary advantages. Internet giant alone into China acclimatized any one company in the face of China’s huge market will not be tempted, but so far no