媒介生态学是借助于生态学和环境生物学的理论和方法,对传播学理论研究的延伸和发展。在生态学领域,生态系统中存在着通过一系列生态链。在媒介生态学中,媒介经营管理的资源构成也遵循着一条传播的生态链:人才资源→信息资源→受众资源→财力资源→人才资源→。在这里,前项要素制约后项要素,后项要素吁求前项要素,它们互动互助、相辅相成,最终形成良性循环或恶性循环。 Media ecology is based on the theory and method of ecology and environmental biology, extension and development of the theory of communication studies. In the field of ecology, ecosystems exist through a series of ecological chains. In the media ecology, the media composition of media management also follows a spreading ecological chain: human resources → information resources → audience resources → financial resources → human resources →. Here, the elements of the preceding paragraph restrict the elements of the latter and the latter elements call for the preceding elements, which interact with each other and complement each other and eventually form a virtuous circle or a vicious circle.