这是一个土豪辈出,疯狂的年代,各大媒体广告招标价格不断刷新纪录,刺激着我们的神经,很多季播节目冠名按亿为单位成为常态,让众多走品牌之路的中小企业望尘莫及,徒增叹息。面对信息完全碎片化的媒介环境,广告聚焦确实是非常好的策略,但毕竟需要雄厚的财力做保障,而且还要面对判断失误的巨大风险! This is a generation of young generation, the era of madness, the major media advertising bidding prices continue to set a record, stimulating our nerves, many of the quarterly program title billion by the unit has become the norm, so many take the brand of SMEs unattainable, Only sighed. Focus on the media completely fragmented media environment, advertising focused is indeed a very good strategy, but after all, need to be strong financial resources to protect, but also face the great risk of misjudgment!