颠覆一个行业的商业模式的,往往不是行业中的知名人士,而更可能是外来者。产业转型、中国代理商的国际化之路、电子商务、大数据、商务智能……中国工程机械第十一届营销高峰论坛暨2013中国工程机械代理商年会上,具有前瞻性的问题层出不穷,众多热点话题在会议期间得到了热烈的讨论。在与几位代理商交谈时,笔者明显发现一个问题,他们对于公司管理方面的问题的兴趣,要更大于对行业话题的兴趣。安徽力源董事长孙兆宏更是非常明确地提到,对于在变革时期的企业来讲,模式的变革是最为重要 Subversion of an industry’s business model, often not well-known in the industry, but more likely to be outsiders. Industrial restructuring, the Chinese agents of the international road, e-commerce, big data, business intelligence ... ... China Construction Machinery Eleventh Marketing Summit 2013 China Construction Machinery Agents annual meeting, forward-looking problems emerge in an endless stream, Many hot topics got heated discussions during the conference. When talking with several agents, I clearly found a problem, their interest in corporate management issues more than the industry’s interest. Anhui Zhaohong Sun Lihong, chairman of the source is more clearly mentioned, for the enterprises in the reform period, the model is the most important change