随着互联网的发展、网络O2O模式的成熟及导游自由执业的大趋势,导游服务O2O平台构建势在必行。本文创新性的将导游管理和O2O平台结合起来,通过O2O平台的信息公开性、大量性和时效性,以期实现游客、导游、旅行社、政府监管部门的多方协调创新发展,以达到促进导游市场和旅游市场的规范发展。 With the development of the Internet, the maturity of the O2O network model and the general trend of free tour guides, it is imperative to construct the O2O platform for tour guides. This article innovatively combines the tour guide management and the O2O platform. Through the openness, mass and timeliness of the O2O platform, we aim to achieve coordinated and innovative multi-party innovation among tourists, tour guides, travel agencies and government regulators so as to achieve the goal of promoting the tour guide market and The normative development of the tourism market.