场景消费现象，在经济发达国家中已经相当普遍，在我国也已初露端倪。所谓场太浦江是指人们为了在消费中除物质性满足外获得更多的心理和精神上的满足，而注重和利用消费物具有的象征意义和表现能力，通过对人。物、场合等有关要纱的组合，构造出一个具有一定含义、氛围与效应 The phenomenon of scene consumption has already been quite common in economically developed countries and has begun to take shape in our country. The so-called field Taipu River refers to people in order to get more psychological and spiritual satisfaction in addition to material satisfaction in the consumption, but pay attention to and use the symbolic significance and performance of consumer goods, through the right person. A combination of objects, occasions, and other related yarns, constructing a certain meaning, atmosphere, and effect