新媒体是时代和社会催生的产物,相比于传统媒体,新媒体具有广泛性、个性化、虚拟化等特点。移动电台作为新媒体中的一员,不仅是供人们娱乐和消费的工具,同时也在当代社会担当起文学传播的媒介功能。移动电台将阅读文本转化为有声读物,有效提高了文学的影响力,但其易受经济利益驱动这一特质,也促使了文学媚俗化现象的产生。 New media is a product born of the times and society. Compared with the traditional media, the new media is characterized by its extensiveness, individuality and virtualization. As a member of new media, mobile radio is not only a tool for people’s entertainment and consumption, but also serves as a media function of literary communication in contemporary society. Mobile radio translates reading texts into audio books, effectively raising the influence of literature. However, its trait of being driven by economic interests has also prompted the popularization of literature.