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湖州南浔是我国的实木地板之都,加上长兴、安吉、德清地区复合地板、竹地板与强化地板的企业,整个湖州已经成为我国最为完善的地板产业集群区。文章从湖州地板产业的现状切入,对出口导向型地板企业面临国际环境挑战时消极行为及企业自身经营管理存在的问题进行深入分析,从贸易壁垒、产品质量、结算方式、市场战略和人事管理等方面提出相应的对策建议。
Huzhou Nanxun is China’s solid wood flooring, with Changxing, Anji, Deqing area laminate flooring, bamboo flooring and laminate flooring business, the entire Huzhou has become China’s most perfect flooring industry cluster area. The paper analyzes the current situation of the flooring industry in Huzhou and analyzes in depth the negative behaviors faced by the export-oriented flooring enterprises in the face of the international environmental challenge and the problems existing in their own operation and management. From the perspectives of trade barriers, product quality, settlement methods, market strategies and personnel management Put forward corresponding countermeasures and suggestions.