“特许/连锁经营”作为知识经济与资本运营的完美结合,具有迅速扩大经营规模、连锁网络产生规模效益、服务与产品统一、质量水准一致、分销费用降低、广告资源共享从而大幅降低广告费用等优势。这一被誉为 As the perfect combination of knowledge economy and capital operation, “franchise/chain operation” has the advantages of rapid expansion of business scale, scale efficiency of chain network, unification of services and products, consistent quality standards, lower distribution costs, and sharing of advertising resources, thereby significantly reducing advertising costs, etc. Advantage. This is known as