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当前,随着传播手段的多元发展,新媒体、自媒体的迅速发展,传统媒体受到前所未有的挑战。城市台因人力、财力、资源等方面限制,文艺类、娱乐类、大型服务类节目制作能力严重不足,央视和卫视上星台等高大全的娱乐节目、信息覆盖抢占本地受众。以地域特色新闻为主打品牌的城市台,时政新闻、社会新闻、信息资讯又不如新媒体、自媒体自主快捷,突发事件、舆情引导又受限制常常失语如马后炮,主题报道亮丽的风景又有受众的局限。那么,地方城市台怎么去坚守
At present, with the multiple development of means of communication, the new media and the rapid development of the media, the traditional media have been hitherto unknown challenges. City of Taiwan due to human, financial and resource constraints, literary arts, entertainment, large-scale services such as the production capacity of a serious shortage of programs, CCTV and satellite Xingtai contour entertainment programs, information coverage to seize the local audience. Local characteristics of the main brand news hit the city of Taiwan, the current affairs news, social news, information and information as new media, since the media autonomy fast, unexpected events, public opinion leads and restrictions are often aphasia after the horse, the theme of beautiful landscape there Audience limitations. Well, how do local urban Taiwan stick?