中国自改革开放以来,“发展”一词一直是重要的关键词。日前,远在青岛的孔祥军教授用 e-mail 发来他的公关新书稿《发展公共关系学》。于是乎,“发展”又成了公共关系研究的关键词。在我看来,这是顺理成章的。正如作者所言,“新时期的公共关系概念结构的核心要素是‘发展’。经历了上个世纪的学科发展积淀,新时期公共关系的理念、 Since the reform and opening up in China, the word ”development“ has always been an important keyword. Recently, Professor Kong Xiangjun far away in Qingdao sent his public relations manuscript ”Development of Public Relations Studies“ by e-mail. Ever since, ”Development “ has become the key word of public relations research. In my opinion, this is a matter of course. As the author put it, ”The core element of the conceptual structure of public relations in the new era is ’development.’ After experiencing the accumulation of disciplines in the last century, the concept of public relations in the new era,