在一个区域产业发展的初期,产业集群可以提高企业的生产率,获得交易成本、外部经济和创新方面的竞争力,但随着产业集群的发展,区域经济效应提高,提升区域品牌就势在必行了。区域品牌建立在产业集群基础之上,区域品牌不能脱离产业集群这个实体而存在,不能像企业品牌那样衍生和 In the early stage of industrial development in a region, industrial clusters can improve the productivity of enterprises and gain the competitiveness of transaction costs, external economy and innovation. However, with the development of industrial clusters, the regional economic effects are enhanced and the promotion of regional brands is imperative . Regional brand building on the basis of industrial clusters, regional brands can not exist from the industrial clusters of this entity can not be derived as corporate brand as