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众所周知,在世界500强企业的背后,都站着一个甚至多个著名的咨询公司,他们是企业走向成功的幕后英雄。麦肯锡、波士顿、埃森哲、兰德……这些响亮的名字,令全世界的企业管理人员肃然起敬。与此同时,他们高昂的咨询费用,也令太多中小企业望“洋”兴叹。在中国,有许多与中国企业一起成长起来的本土策划公司。他们精于本土市场,深悉消费者的内心需求和消费形态,尤其是适中的服务费用,成了身处困局中的中小企业的救星。然而,由于目前各种策划公司多
As we all know, behind the world’s top 500 companies, there are even one or more famous consulting companies. They are behind the company’s success. McKinsey, Boston, Accenture, and Rand... these resounding names are awe-inspiring to corporate executives around the world. At the same time, their high consulting costs have also made too many SMEs look “foreign”. In China, there are many local planning companies that have grown up with Chinese companies. They are well versed in the local market and have a deep understanding of consumers’ inner needs and consumption patterns, especially moderate service fees, which have become the savior of SMEs in the midst of difficulties. However, due to the current number of planning companies