根据2008年国务院印发的国家知识产权战略纲要可知,战略重点在于完善知识产权制度、促进知识产权创造和运用、加强知识产权保护、防止知识产权滥用以及培育知识产权文化。可见知识产权日益成为国家发展的战略性资源和国际竞争力的核心要素。一、独一无二的品牌标识企业所拥有的知识产权,都是企业重要的无 According to the State Intellectual Property Strategy Outline issued by the State Council in 2008, we can see that the strategic focus is on improving the system of intellectual property rights, promoting the creation and application of intellectual property rights, strengthening the protection of intellectual property rights, preventing the abuse of intellectual property rights and fostering an intellectual property culture. It can be seen that intellectual property has increasingly become a core element of the strategic resources and international competitiveness of the country’s development. First, the unique brand identity Enterprise owned by the intellectual property, are all important business