随着现代网络科技的高速发展,传媒行业也迎来了前所未有的新媒体时代。在传媒经济发展日趋壮大的今天,其强大的发展后劲使得人们不得小觑,新媒体时代的机遇与探索成为了业内人士共同探讨的话题。本文就新媒体时代概念及传媒经济的发展现状进行简要分析,同时对新媒体时代传媒经济的创新提出相关策略,为更好的促进新媒体时代传媒经济的健康、稳定、持续发展提供些许建议。 With the rapid development of modern network technology, the media industry ushered in an unprecedented era of new media. With the development of the media economy growing day by day, its strong development potential has made people underestimate the opportunities and exploration in the new media age as a topic discussed by the people in the industry. This article briefly analyzes the concepts of the new media era and the current development of the media economy. At the same time, it proposes relevant strategies for the media economy innovation in the new media era and provides some suggestions for better promoting the healthy, stable and sustainable development of the media economy in the new media era.