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随着信息技术的迅猛发展,我们迎来了以网络媒体、手机媒体和数字媒体等为代表的新媒体时代。青年大学生是新媒体技术使用的主体。新媒体的虚拟性与开放性、海量性与迅速性、有趣性与诱惑性,为高校德育工作带来了挑战与机遇。作为培养社会主义合格建设者和可靠接班人重要阵地的高校,必须要高度重视新媒体环境下创新高校德育工作的重要性,充分挖掘新媒体的德育功能,不断探索新媒体环境下大学生道德教育的新途径、新方法,以提升高校道德教育的针对性和实效性。
With the rapid development of information technology, we have ushered in the era of new media represented by online media, mobile media and digital media. Young college students are the main body of new media technology. The virtuality and openness of the new media, massiveness and speediness, interest and seduction bring challenges and opportunities for moral education in colleges and universities. As colleges and universities that cultivate qualified builders and reliable successors of socialism, we must attach great importance to the importance of innovating the moral education in colleges and universities in the new media environment, fully tap the moral education function of new media, and constantly explore the moral education of college students in the new media environment New ways, new methods to enhance the relevance and effectiveness of moral education in colleges and universities.