随着我国汽车文化的快速发展,由车贴演绎而成的城市“后窗文化”应运而生。目前,人们对“后窗文化”研究的角度各不相同,但在新修辞学领域中“后窗文化”并未受到应有的重视。因此,本文试图运用新修辞学领袖肯尼斯·伯克(Kenneth Burke)同一理论中的内容同一对社会文化发展的新现象“后窗文化”进行了分析,旨在探索汽车车贴是如何使车主和受众达成同一的。 With the rapid development of China’s car culture, the car translated from the city “rear window culture” came into being. At present, people have different perspectives on the study of “rear window culture,” but “rear window culture” in the field of new rhetoric has not received the attention it deserves. Therefore, this article attempts to use the same doctrine of Kenneth Burke, the new rhetorical leader, to analyze the same phenomenon of the new phenomenon of “social culture” and “rear window culture” to explore how car stickers are So that owners and the audience reached the same.