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2008年,因为奥运会的举办,对中国体育用品行业来说是一个良好契机,更是一个前所未有的挑战。国际品牌纷纷加大在中国的投资力度,并把中国市场上升到战略高度。
In 2008, because of hosting the Olympic Games, it is a good opportunity for the sporting goods industry in China. It is an unprecedented challenge. International brands have stepped up their investment in China and raised the Chinese market to a strategic level.