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由国务院发展研究中心市场经济研究所和北京中企市场研究中心等单位组成的中国农村家电市场调研课题组,经过对全国16个省(市)、50个县(市)、300多个乡镇农村消费者和农村市场流通渠道进行的专项调研显示,未来5年内,中国农村消费者主要倾向于购买彩电、洗衣机、影碟机、电风扇、电话机和电冰箱等六大类家电产品。 调研显示,中国农村居民5年内肯定购买和可能购买家电产品的分别占受调查总数的27.6％和36.2％,其产品结构集中在上述六类产品上。一些富裕地区,农民对冷柜、空凋、家庭影院、微波炉、热水器等也表现出较强的购买意向。调查
The research group of rural household appliances market in China, composed of the Institute of Market Economy of the State Council Development Research Center and the Beijing Zhongqi Market Research Center, conducted a survey on the rural household appliance market in 16 provinces (cities), 50 counties (cities), 300 villages and towns In the next five years, rural consumers in China tend to buy six major categories of home appliances, including color TV sets, washing machines, DVD players, electric fans, telephones and refrigerators, according to a special survey conducted by consumers and rural market channels. The survey shows that the affirmative purchases and possible purchases of household electrical appliances by rural residents in China in 5 years accounted for 27.6% and 36.2% respectively of the total number of investigations, and their product mix was concentrated on the above six categories of products. In some affluent areas, peasants also showed strong purchasing intentions toward freezers, empty witches, home cinemas, microwave ovens and water heaters. survey