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传统色彩文化是中华民族传统文化的重要组成部分,在当代社会对企业形象设计具有非常重要的价值。文章阐述了传统色彩文化的内涵和基本概念,从红色系的运用、原色的运用、色彩的心理效应的应用、无彩色系的运用、色彩情感表达的运用等方面研究了传统色彩文化在企业形象设计中的应用,并从传承和发扬传统文化、深化企业内涵、创新与发展企业形象设计等方面分析了传统色彩文化在企业形象设计中的重要意义。
The traditional color culture is an important part of the traditional culture of the Chinese nation and has a very important value to the corporate image design in contemporary society. The article expounds the connotation and basic conceptions of traditional color culture. The article studies the traditional color culture in terms of the application of red color system, the application of primary colors, the application of color psychological effects, the application of achromatic color systems and the application of color emotion expression. Design and application, and analyzes the importance of traditional color culture in the corporate image design from the aspects of inheriting and carrying forward the traditional culture, deepening the connotation of the enterprise, innovating and developing the corporate image design.