论文部分内容阅读
今年2月,北京电视台正式获得了国家广电总局颁发的《信息网络传播视听节目许可证》(手机电视牌照)。这是继上文广、南方传媒、中央电视台、中央人民广播电台、中国国际广播电台等五家强势媒体后,广电总局颁发的第六张手机电视牌照。我们可以看出,六张手机电视牌照均由强势传统媒体获得,国内专业经营手机电视业务的企业,并不在牌照发放之列。那么,在手机电视产业中最集中精力的专业企业们,如何解决没有牌照却要经营手机电视业务的问题?如何在现有的移动网络上开展手机电视服务?如果以技术优势推进手机电视产业的发展?带着这些疑问,我们采访了中交星网副总裁郭威先生。技术带来合作根据郭威的介绍,国内目前专业做手机电视的企业并不多,最主要的原因是技术瓶颈。一谈
In February this year, Beijing Television Station officially won the “State Administration of Radio, Film and Television issued an audio-visual program information dissemination license” (mobile TV license). This is the sixth mobile phone TV license issued by the SARFT after the publication of the top five media such as SMG, Southern Media, CCTV, the Central People’s Broadcasting Station and China Radio International. We can see that all the six mobile TV licenses are obtained by the strong traditional media. The domestic enterprises specializing in mobile TV business are not listed in the licenses. So, the most concentrated professional enterprises in the mobile TV industry, how to solve the problem of operating the mobile TV business without a license? How to carry out mobile TV services on the existing mobile network? If the technological advantages of the mobile TV industry Development? With these questions, we interviewed Mr. Guo Wei, vice president of China Star Network. Technology brings cooperation According to Guo Wei’s introduction, the current domestic professional mobile TV do not have many companies, the main reason is the technical bottlenecks. Talk about