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随着电子信息技术和小额贸易的发展,跨境电商已成为国际贸易中一种重要的发展趋势。2011—2015年间,我国跨境电商交易规模年均复合增长率达33.5%,远远高于传统外贸的1.7%(其中2015年同比2014年下降7%)。从表现来看,跨境电商精简中间商以压缩销售成本的同时,还通过互联网平台,对供应链的信息流、物流、资金流等资源进行高效整合,促进供应链的增值;并利用网络营销低成本的优势,增加产品曝光,带动品牌价值的提升。由此,出口企业在传统外贸低迷的情况下,可依托跨境电商进行产业转型,积极利用政策红利与新兴产业的增长空间,深入开拓国际市场,走品牌化经营道路。
With the development of electronic information technology and small-scale trade, cross-border electricity supplier has become an important trend of development in international trade. During 2011-2015, the CAGR of cross-border e-commerce transactions in China reached 33.5%, much higher than the 1.7% of the traditional foreign trade (of which 2015, a 7% decrease from 2014). From a performance point of view, cross-border e-commerce streamlining intermediaries to reduce sales costs at the same time, but also through the Internet platform, the supply chain information flow, logistics, capital flow and other resources for efficient integration and promote supply chain value-added; and the use of networks The advantages of marketing low-cost, increase product exposure, promote brand value. Therefore, under the circumstance of traditional foreign trade downturn, exporters can rely on cross-border e-commerce for industrial restructuring and actively make use of policy dividends and growth potential of emerging industries to further explore the international market and take the road of brand management.