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本文以传统社区研究的“场域论”为基础,探讨网络传播中场域性互动对社会舆论的影响。文章首先从传统社区传播的场域性特征出发,探讨网络传播的社区性和场域性。然后分别分析了传统门户、BBS论坛和私人博客等三种主流的网络传播的场域性互动、意见表达和舆论形成的特点。最后结合“张殊凡事件”、“王石捐款”事件以及“黑砖窑”事件,探讨网络传播中的场域性互动对社会舆论从虚拟到现实的影响。
Based on “field theory ” of traditional community research, this article explores the influence of field interaction on social media in network communication. The article begins with the characteristics of the field of traditional community communication and discusses the community and field of network communication. Then it analyzes the field interaction, opinion expression and the formation of public opinion of the three main types of network communication such as traditional portal, BBS forum and private blog respectively. In the end, the author discusses the impact of the field interaction in network communication on the social public opinion from the virtual reality to the reality by combining with the events of Zhang Shufan, the donation of Wang Shi and the black brick kiln.