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商品除了具有实用功能外还具有精神意义。经济广告应彰显商品的精神品质,把诉说点定位在商品的精神意义上,以满足消费者更高层次的消费需求,获取最佳的经济效益。
In addition to the practical function of goods also have spiritual significance. Economic advertising should highlight the spirit of the quality of goods, the point of positioning in the sense of the spirit of goods to meet consumer demand for a higher level of consumption, access to the best value for money.