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现阶段,随着旅游业的高速发展,国内旅游业之间竞争日益激烈,旅行发展面临多方面的问题。本文集中分析了我国旅游业目前发展所存在的问题,并针对该问题的产生,从旅行社内部管理、人员管理体制的建立、旅游网络营销手段、法律制度的健全和服务质量的提升等五个方面,展开详细论述,具体提出了相应的对策,缓解我国旅游业发展所面临的严峻形势,推动社会经济文化的前进。
At this stage, with the rapid development of tourism, the competition among domestic tourism is increasingly fierce, and the development of travel is facing many problems. This article focuses on the analysis of the current problems in the development of China’s tourism industry. In view of the emergence of this issue, from the five aspects of travel agency internal management, personnel management system, tourism network marketing tools, legal system and service quality improvement , Discussed in detail, and put forward specific countermeasures to alleviate the severe situation facing China’s tourism development and promote the social, economic and cultural progress.