在当前的时代大背景下,互联网的普及引发新媒体与传统媒体的碰撞与融合,我们的生活也越发多元化、国际化,广告投放的渠道和形式都更为多样,广告主的目光也开始转向互联网。但是,海量的信息过度覆盖,过于单一贫乏的形式,造成信息的无效传播,从而导致资源浪费。就这一现状而言,必须利用网络广告图形语言在信息传达过程中的作用在根本上解决这一弊病。本文围绕网络传播过程中广告图形语言的传达特点进行分析,以期利用个性化情感建立起有效地网络广告图形语言传达模式,提高美学感受和网络广告的到达率和覆盖率。 Under the background of the current era, the popularization of the Internet has triggered the collision and integration of new media and traditional media. Our life has also become increasingly diversified and internationalized. There are more channels and forms of advertisements, and the advertisers’ eyes are also starting to Turn to the internet. However, the massive over-coverage of information, over-single-poor form, resulting in the ineffective dissemination of information, resulting in waste of resources. In this situation, we must take advantage of the role of online advertising graphic language in the process of information transmission to fundamentally solve this problem. This paper analyzes the characteristics of the communication of graphic language in advertising during the process of internet communication, in order to establish an effective pattern of online advertising graphic language communication through personalized emotion, and enhance the aesthetic experience and the arrival rate and coverage rate of online advertising.