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企业的竞争是市场的竞争。市场的竞争是终端的竞争。终端制胜是市场制胜的根本所在。市场营销作为一门实用科学必须遵从于市场规律。从科学的角度出发,开发市场不是无序的。根据研究,有4%的新产品上市之所以失败,是因为选错了销售市场。一些企业不顾实力,一味玩大放小。还有一些企业轻举妄动,舍近求远。总之,他们开发市场不是从企业的市场战略出发,也不是从市场实情出发,而是猛冲直撞,打哪是哪。特别是在新品上市阶段,企业认为到处都可以做市场,这实在是一种认识错误。在市场一片空白时,选择就变得尤为重要。
Enterprise competition is the market competition. Market competition is the terminal competition. Terminal winning is the fundamental victory of the market. Marketing as a practical science must follow the laws of the market. From a scientific point of view, developing a market is not disorderly. According to the research, 4% of the new products failed to be listed due to the wrong selection of the sales market. Some companies regardless of strength, blindly play big and small. Some companies act rashly and get closer. In short, they develop the market not from the enterprise’s market strategy, nor is it starting from the market situation, but stormed the fight, which is what. Especially in the new listing stage, companies believe that markets can be made everywhere, which is really a misunderstanding. When the market is empty, the choice becomes even more important.