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民国时期出版业的繁荣固然少不了商务印书馆、中华书局等实力派出版机构的先锋引领作用,然而各中小型书局对出版市场的充实作用也不容忽视。会文堂诞生于晚清,从最初出版新式教科书,到出版诗文集和演义小说,再到出版专业类的法律书籍,出版方向日趋明确,不仅在当时具有一定影响力,而且为后世留下了不少图书精品。就会文堂的图书广告营销而言,其设计理念、宣传方法和促销思路,亦可为当今出版提供学习启示之蓝本。
Although the prosperity of the publishing industry in the Republic of China, ultimately, the commercial press, Zhonghua Book Company and other strength of the publishing agencies to lead the pioneering role, however, the various small and medium sized bookstores on the full role of the publishing market can not be ignored. Hundred textbooks were born in the late Qing Dynasty, from the initial publication of new textbooks, to the publication of poetry and romance novels, and then to the publication of professional law books, the publication of an increasingly clear direction, not only had a certain influence at the time, but also for future generations left A lot of books boutique. As far as Huitang’s book advertising and marketing is concerned, its design concept, promotion methods and promotion ideas can also serve as a blueprint for learning to be published in today’s publishing industry.