旅行社的高度竞争状态,对一些旅行社的发展产生了极大的影响。而此时网络时代的发展给旅行社的创新提供了契机,因此旅行社应充分发挥网络信息的作用。对于网络信息对社会的作用,本文给出了几点内容并进行了讨论。针对网络时代下旅行社创新发展路线,本文将提出若干合理化的建议,希望能够对旅行社未来的发展提供帮助。 The highly competitive state of travel agencies has had a tremendous impact on the development of some travel agencies. At this time, the development of the Internet era provides an opportunity for the innovation of travel agencies, so travel agencies should give full play to the role of network information. For the role of network information on the society, this article gives some contents and discusses it. In view of the innovation and development route of travel agencies under the Internet age, this article will put forward some rationalized suggestions in the hope of helping the future development of travel agencies.