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随着时代的不断发展,网络技术在不断地发展普及,在这种情况下网络经济也获得了迅猛发展,新媒体形式的出现与迅速发展对于企业来说既是不小的冲击,但同时也是不可多得的机遇,能够抓住机遇,企业就能获得更好的发展,从社会竞争中脱颖而出。本文针对新媒体的类型、特点进行分析,进而得出在新媒体时代下,企业营销方式的转变方向。本文的最终目的是通过分析企业营销方式的未来发展策略,为企业的发展提供一个更有利的方向。
With the continuous development of the times, the network technology continues to develop and popularize. Under such circumstances, the network economy has also gained rapid development. The appearance and rapid development of the new media form are not only small impact on the enterprises, but also not Many opportunities, to seize the opportunity, companies will be able to get better development, from social competition stand out. This article analyzes the types and characteristics of new media, and then draws the direction of the change of marketing methods under the new media era. The ultimate goal of this article is to provide a more favorable direction for the development of the enterprise by analyzing the future development strategy of the enterprise marketing.