中国产品要想全面进入国际市场就必须创立自主品牌,这种观点早以被我们认同并已经追求了多年。然而在日前结束的第九十五届广交会,这个中国商品云集、被誉为中国外贸“晴雨表”的展会上我们看到,能够称得上“世界”级的产品品牌仍然是凤毛麟角,更多的商品仍然是加工贸易方式的贴牌产品。 随着产品走向世界步伐的加快,我国出口企业越来越多地感受到了没有自己品牌的困惑。例如,我国不少机电产品的质量已达到或接近了发达国家的水平, Chinese products in order to fully enter the international market we must create their own brands, this view has long been recognized by us and has been pursued for many years. However, at the 95th Canton Fair concluded recently, we can see that the product brand that is crowned as the “Barometer of China’s Foreign Trade” and regarded as “a Barometer of China’s Foreign Trade” is still extremely rare. More Of the goods are still OEM products processing trade. With the accelerating pace of products to the world, China’s export enterprises are increasingly feeling the confusion without their own brand. For example, the quality of many electromechanical products in China has reached or approached the level of developed countries,