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网络社会的来临使人们的生活进入了一个全新的时代,它极大地改变了社会的面貌,但也带来了诸多社会问题,引发了许多安全隐患,网络欺诈就是诸多顽疾之一。信任是社会生活的基础,网络欺诈不仅解构着网络社会的信任结构,而且也造成了现实社会的信任危机,威胁着社会结构的稳定和社会秩序的和谐。本文运用了布劳的交换理论对这一现象进行了全新的解释,并在此基础上从社会学的角度为网络信任的重建提供了破解之道。
With the advent of internet society, people’s life has entered an entirely new era. It has greatly changed the face of society, but it has also brought about many social problems and triggered many security risks. Cyber fraud is one of the many chronic diseases. Trust is the foundation of social life. Internet fraud not only deconstructs the trust structure of Internet society, but also creates a crisis of trust in the real world and threatens the stability of social structure and the harmony of social order. This article uses Blau’s theory of exchange to explain this phenomenon completely, and on this basis, provides a solution to the reconstruction of network trust from the perspective of sociology.