有奖销售是商家经常采取的营销方式,无论奖品价值大或者小,都有可能因为各种各样的事故引起法律上的纠纷。此时,对该奖品法律性质的认定,在判断消费者与商家的法律关系中至关重要。本文从经济学角度对有奖销售行为的法律性质进行了分析,为相关法律纠纷中的责任认定提供了支持。 Prize sales are the marketing methods frequently used by businesses. Whether the prize value is large or small, legal disputes may be caused due to various accidents. At this point, the legal nature of the prize identified in determining the legal relationship between consumers and businesses is crucial. This article analyzes the legal nature of the prized sales behavior from an economic point of view, and provides support for the identification of responsibilities in the relevant legal disputes.