随着人民生活水平逐步提高提高,高节奏的生活节奏让人们更加想摆脱其束缚,旅游就越来越走进人们的生活。而伴随着旅游热的兴起,旅游市场在社会经济发展中地位愈加重要,面对竞争异常激烈的市场,对旅游业的发展前景等问题的研究更被提上日程,对旅游产品和旅游体验营销的实施策略的考虑更追求完善。本篇文章就是将旅游产品和体验经济结合起来,把这种新型的发展方式融入旅游行业中去,改变我国传统旅游方式,寻求解决旅游业中种种负面问题,提升我国旅游业的发展前景。因此首 With the gradual improvement of the people’s living standard and the rhythm of life, people are more willing to get out of their shackles and travel more and more into their lives. With the rise of tourism fever, the tourism market plays an increasingly important role in social and economic development. In the face of fiercely competitive market, the research on the development prospects of tourism industry has been put on the agenda, and tourism products and tourism experience marketing The implementation of the strategy to consider more pursuit of perfection. This article is to combine the tourism product with the experience economy, integrate this new development mode into the tourism industry, change the traditional traveling mode in our country, seek to solve the various negative problems in the tourism industry and enhance the development prospect of the tourism in our country. So first