1994年底，CBA（中国篮球协会）作出一项重大举措，郑重向12亿中国人宣布，从昱年开始把联赛推向市场。如今，3年过去，新联赛进入第四个赛季，比起市场化之前，球市确实”火”了许多；但距离真正的“火爆”还相差甚远。仅以北京为例，本赛季5轮过后，除去年11月23日开幕那天观 At the end of 1994, CBA (China Basketball Association) made a major move to solemnly announce to 1.2 billion Chinese that it will bring the league to market from the beginning of the year. Today, three years have passed since the new league entered the fourth season, and the city really did “fire” much more than it did before it was marketed; but it was a far cry from the real “hot”. Only Beijing, for example, after the fifth round of the season, except on November 23 that year the opening day concept