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2012年上下半年胶鞋行业市场行情呈现两重天,全年经济运行经历了探底回稳,至年末,行业销售收入、利润总额同比均有所增长。2013年,胶鞋市场开局稳定,各项数据指标均比去年同期(下同)有较大的回升。行业将积极推进自主品牌建设,不断改进传统营销策略,建立高效稳定、可持续发展的供应链,促进产业升级,加强产品技术创新,实行清洁化生产,切实推动并实现胶鞋行业由大到强的战略目标。
In the first half of 2012, the market environment of rubber shoes showed a double day. The economic operation of the whole year experienced a steady recovery. By the end of the year, sales revenue and total profit of the industry both increased year-on-year. In 2013, the market for rubber shoes started to stabilize, with all the data indicators showing a significant recovery from the same period of last year (the same below). The industry will actively promote the building of its own brand, continue to improve its traditional marketing strategy, establish an efficient, stable and sustainable supply chain, promote industrial upgrading, enhance product technological innovation, implement cleaner production, and effectively promote and realize the development of the footwear industry from strong to strong Strategic objectives.