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在社会高速发展的今天,对企业经营的理念也应该有个新认识,那就是市场瞬息变化,竞争愈加激烈,企业要不断地完善内部经营管理,千方百计地开拓市场,以此使企业长效地持续地发展。可见企业的经营理念也应该由生产型逐步向生产销售型转换。现在问题是销售需要开拓市场,如何开拓市场,以此达到产销平衡,最终实现企业的经营目标,这是一项复杂的过程。本文从市场营销的内容说起,在肯定市场营销对企业发展起推动作用下,也客观地分析了目前多数企业对市场营销管理存在的误区,并提出了相应的对策,以便使市场营销工作更好促进企业的经营发展。
In today’s rapid social development, the concept of business management should also have a new understanding that the market is changing rapidly, the competition is fiercer and fiercer, the enterprise should continue to improve internal management, do everything possible to open up the market, so as to make the enterprise long-term Continued development. Visible business philosophy should also be gradually shifted from the production-based production and marketing-type conversion. Now the problem is that sales need to open up the market, how to open up the market, in order to achieve production and marketing balance, and ultimately realize the business objectives of the enterprise, this is a complex process. Speaking from the content of marketing, affirming that marketing plays a positive role in promoting enterprise development, it also objectively analyzes the current misunderstandings of marketing management in most enterprises and puts forward corresponding countermeasures in order to make marketing work even more Good to promote business development.