随着国内通信事业的高速发展，国内通信制造业迅速起步，市场竞争也日趋激烈。国内企业在机制和核心能力背景（环境、渊源、技术来源等方面）的巨大差异造就了各具特色的市场优势和营销模式。但随着中国电信市场的逐步改革，特别是信息产业部的组建、通信行业管理职能的转变、 With the rapid development of the domestic telecommunications industry, the domestic telecommunications manufacturing industry has started rapidly and the market competition has become increasingly fierce. The huge differences among domestic enterprises in the background of the mechanism and core competencies (environment, origin, technical sources, etc.) have created distinctive market advantages and marketing modes. However, with the gradual reform of China’s telecom market, especially the establishment of the Ministry of Information Industry and the change of management functions in the communications industry,