目前,世界范围内各大航空公司都建立了自己的数据库,例如常客数据库、收益数据库、销售渠道数据库、服务数据库等。但是随着互联网大数据时代的来临,这些传统意义上的数据已经无法支持航空公司进一步细分旅客、挖掘需求。航空公司必须从各个方面进行大数据建设才能在行业中占得先机。笔者认为大数据建设的基础是技术能力的提高。目前国内各航空公司都开始着手进行技术建设,例如东航成立了商业智能竞争力中心,主要工作就是通过创新的 Currently, major airlines around the world have established their own databases, such as frequent flyer database, revenue database, sales channel database, service database and so on. However, with the advent of the Internet big data era, these traditional data no longer support airlines to further segment passengers and tap demand. Airlines must take big data in all aspects of construction in order to take the lead in the industry. The author believes that the basis of big data construction is the improvement of technical capabilities. At present, all domestic airlines are beginning to carry out technical construction. For example, CEA set up the Business Intelligence Competitiveness Center. The main task is to innovate