目前我国面临着一些严重的消费危机,资源粗放式利用和极端的物质主义、享乐主义、拜金主义的高消费等不合理的消费方式屡见不鲜,从而导致高消耗和高污染,加重环境的生态危机。所以,消费危机影响着生态文明建设的进程,而遵循可持续、低碳、生态、适度、绿色等原则的消费转型是解决消费危机、推动生态文明建设的重要的切入点和突破口。文章论述了生态文明建设中的消费转型在经济、社会、生态、人文方面都具有重要的现实价值。 At present, our country is facing with some serious consumer crises. The unreasonable consumption patterns such as extensive utilization of resources and extreme materialism, hedonism and money worship are common occurrences, leading to the ecological crisis of high consumption and high pollution, aggravating the environment. Therefore, the consumer crisis affects the process of ecological civilization construction. Consumption transformation following the principles of sustainable, low-carbon, ecological, moderate and green is an important starting point and breakthrough point for solving the consumer crisis and promoting the construction of ecological civilization. The article discusses that consumption transformation in the construction of ecological civilization has important realistic value in economic, social, ecological and humanistic aspects.