凡事“预则立,不预则废”。办头版也是如此,先要有好“点子”,好主意后才能抓到好题材。那么,好“点子”哪里来呢? 抓住四个特点,即抓住企业报的优势:地缘上的接近性、人际上的熟悉性、反馈上的灵敏性和读者的同一性。企业报和党报、行业报、专业报相比,虽然受到企业特定的区域性、专业性、比较单一的读者群和生产起 Forewarned is forearmed, without prejudging the waste“. The same is true of the front page, first have a good ”idea", a good idea to catch a good subject. So where are the good ideas? Grab four traits of capturing the strengths of business newspapers: geo-proximity, interpersonal familiarity, feedback sensitivity, and reader identity. Enterprise newspaper and the party newspaper, industry newspaper, professional newspaper compared to the specific area by the enterprise, professional, more single readership and production