在众多广告类型中,影视广告无疑是效果最佳的广告形式,它能生动逼真地展示广告产品的质地、性能、外观以及使用方法等,还能充分满足观者的视觉需求,最大限度地锁定受众目光,激发观者兴趣,调动观者情绪,达到很好的艺术传递效果。而色彩作为视觉体系中最直观的元素,是影视广告作品中不可或缺的表现符号。本文就将如何利用色彩设计达到更好的影视广告效果进行阐述。 In many types of advertising, video advertising is undoubtedly the most effective form of advertising, it can vividly display the texture, performance, appearance and use of advertising products, but also fully satisfy the viewer’s visual needs, to maximize the lock Audience attention, stimulate the viewer’s interest, to mobilize the viewer emotions, to achieve a very good art transfer results. Color, as the most intuitive element in the visual system, is an indispensable symbol of performance in video advertising works. This article will be how to use color design to achieve better video advertising effectiveness to elaborate.