近年来,国内外电视媒体的形式僵化枯竭,竞争日趋激烈,掀起了引进海外节目版权的的热潮。我国电视界也不例外,在“引进来”的基础上,结合本节目特有的审美机制进行本土化创新,添加新鲜的元素,为节目注入活力,以求得到观众的青睐,虽然节目取得的效果良莠不齐,但从整体上来看真人秀节目无论从数量上还是质量上都有大幅度提升。在众多大同小异的真人秀节目中,《奔跑吧兄弟》冲破重围,在强大的“跑男效应”下,创新成为真人秀节目突破现实困境的必经之路。 In recent years, the forms of television media both at home and abroad have become utterly depleted and the competition has become fiercer and fiercer, setting off a craze for the introduction of copyright in overseas programs. China’s television industry is no exception, based on the introduction of “”, combined with the unique aesthetic mechanism of this program for localization and innovation, add fresh elements, to inject vitality into the program, in order to get the audience’s favor, although the program to obtain The effect is mixed, but on the whole, the reality show in terms of quantity and quality have greatly improved. In many similar reality shows, “Running Brothers” break through the tight encirclement and become the only way for reality TV shows to break through the realities of predicament under the powerful “running men’s effect.”