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在此次论坛对近50名来宾进行的现场调查中,位居最能引发购买欲广告第一名的是任贤齐代言的康师傅冰红茶。引发消费者的购买欲,这可能是企业用明星做广告最期望达到的效果了。而“康师傅冰红茶品牌重塑与重新上市”广告案,则在2002年获得了中国唯一一个以营销广告效果为主要评审依据的“中国艾菲实效广告奖”。
In the forum of nearly 50 guests on-site survey, ranked first in advertising is the best lead to buy advertising is Richie endorsement of Master Kong ice tea. Trigger the desire of consumers to buy, this may be the most advertised business with the desired effect. The “Master Ice Cream brand remodeling and re-listing” advertising case, in 2002 won the only one in China to evaluate the effectiveness of marketing advertising as the main basis for “China Effie Effectiveness Advertising Awards ”.