从我国企业无形资产投入和管理的现状来看,主要问题有以下几个方面: 商标意识极其淡薄 一是大量商品没有注册商标。据统计,目前我国拥有2000多万家企业,但实际拥有注册商标的只有36万家。二是没有依法及时办理商标注册登记手续。甘肃《读者文摘》1981年即已开始苦心经营,但直至1989年才想到 From the current situation of China’s corporate intangible assets investment and management, the main problems are the following: Trademark awareness is extremely weak First, a large number of goods do not have registered trademarks. According to statistics, China currently has more than 20 million enterprises, but only 360,000 actually own registered trademarks. Second, there is no time to handle trademark registration procedures in accordance with the law. The Reader’s Digest of Gansu Province began its hard work in 1981, but it was not until 1989 that