电视频道、广播频率、报刊刊号的多样化、差异化,意味着信息传播渠道进入“过剩”时代。信息覆盖超饱和状态即锁定“阅听人”的困难加剧了,于是,广播、电视、报纸、网络等媒体,无论是内容还是形式都不得不更重视占有率、收视率、发行量、点击率。那么,像电视节目这种原本属于高投入的产业, The diversification and differentiation of TV channels, radio frequencies and newspapers and periodicals mean that the channel for information dissemination has entered an era of “excess”. Therefore, the media such as radio, television, newspapers and the Internet have to pay more attention to the share, ratings, circulation, media coverage and so on. Click rate. Well, such as television shows that originally belonged to a high investment industry,